When trying to make a name for yourself as a cool new singer-songwriter talent and tunes obviously help.
Jo Hamilton has these and fortuitously had an exquisitely chosen party venue for the launch of her debut LP Gown.
The Tabernacle is a beautiful, mysterious and spookily inviting building and just the ticket for a certain intriguing, serious but friendly gig.
Hamilton was raised in the far, isolated north of Scotland and there's definitely a delicately unhinged Celtic otherness to her music, whether or not this is deliberate.
'Pick Me Up', which began her 14-song set on Tuesday (22 September), is arguably more tender beast live than in its recorded version but still packs a hefty punch, especially when it's augmented with bowel-loosening bass.
Five songs in 'All In Adoration' proves to be a subtle but welcome diversion. Powerful but nuanced vocal artistry from Hamilton and a by turns quaint, then enigmatic blend of sounds blend to create what is arguably the best tune of the two short sets.
She ends with 'Think Of Me', a lullaby of subtlety and emotional depth, which proved as popular in Notting Hill as it did when Jo performed the song at Bromyard Folk Festival earlier this month.
Next stop for Hamilton is Union Chapel on 6 December. Another London building originally used for praising god given over to musicians in search of their own adulatory audience. On the strength of her W11 smarts, the N1 faithful should warm to her with equal enthusiasm.
Here's a Soweto Kinch-adorned version of 'Paradise'.